LET'S TALK TURKEY--What Spreadsheets Don't Tell You
November 28, 2013
Thanksgiving is more than delicious food and time spent with loved ones, it is a reminder that the year is quickly coming to a close. For many, that means reviewing spreadsheets to evaluate your year - not just for tax purposes, but to decide which items were winners or losers and what you plan to grow next year. This strategy is too simple - it's more of a sales review than a strategic plan. You need more than spreadsheets.
Our ever-changing, ever-challenged, fluid environment sometimes feels in opposition to strategic planning ... but it is not. Strategic planning is about understanding the present so you can build your business. It should overlap and integrate with your marketing plan.
Think of the strategic plan as the WHY and your marketing plan as the HOW. Strategic planning should force you to create clarity and consensus as well as challenge assumptions and find better strategies to support your business.
Your strategic plan should allow you to:
1) Set direction and priorities
2) Get everyone on the same page
3) Drive alignment throughout the business
4) Simplify decision making, and
5) allow for effective communication
A solid strategic plan is about engagement, knowledge, consensus, and resource allocation.