What some of my clients have to say...
"Dawn Gray is one of the sharpest marketers I have had the pleasure of working with in the produce industry. She combines her real world “boots on the ground” experience with impactful go to market strategies. She is adept at crafting strategy for any company in the fresh produce supply chain that will drive real results. Her international and domestic experience further distinguish her from her peers.
Don Goodwin, President of Golden Sun Marketing Inc.
"Over the past 12 years it has been my pleasure working in various capacities with Dawn Gray. From greenhouse vegetables to apples, pears, citrus and specialty products, Dawn has worked with some of the top global companies in her commitment and passion for promoting the increased consumption of fruits and vegetables.
Dawn is a true produce industry veteran with vast sales, marketing, leadership and communication strengths that she has been able to utilize in various senior management roles.
Dawn has a natural ability to connect with employees, customers, growers, suppliers, government and industry leaders—so don't hesitate to get her engaged in your company."
Michael Reed, President of BC Hot House Foods Inc.
"Dawn has provided us with a broad range of quality consulting services including superb strategic planning for our management team and informative sales and buying training for our sales and buying teams. We are very thankful for Dawn's experience, insight in the produce industry, and well developed general business sense."
Jozef Hubburmin, CMA, CFO of Fresh Direct Produce Ltd.
"Dawn has 36 years of domestic and international experience in the produce industry, which makes her a quick study. She can quickly grasp the scope of the business and instantly add value. She immediately connected with my team and saved us months of time...a true asset in taking us to the next level.
David Lawrence, CEO and President of Holtzinger Fruit Co.
"Dawn is well known in the produce industry—both domestically and internationally—as a strong communicator," said Al Vangelos, president and CEO of Sun World (retired). "She has excellent contacts on both the buyer and seller side of the business. Having personally worked with her in the past, I can attest to the fact that she is a champion of change whose knowledge, contacts and vision in the industry could benefit your team in problem solving and growing your business."
Al Vangelos, President and CEO of Sun World (retired)
"Having worked with Dawn over the years, her ability to connect at all levels of the produce business will be a true advantage for anyone in the produce industry who is looking to create a positive environment for change and growth."
Reggie Griffin, previously VP of Kroger Produce and Floral Merchandising and Procurement,
Reggie Griffin Strategies
"Dawn’s disarming approach allowed her to successfully gather information from our employees. This non-threatening style enabled her to gain a near instant understand of the inner workings of our company to make thoughtful recommendations. Dawn has a rare ability to connect with all levels of an organization. Coupled with her solution seeking focus, her recommendations were easily supported and rapidly adopted by our employees. Because of her understanding of operations and the supply chain challenges of our industry, she is uniquely qualified to advise beyond the scope of traditional marketing support."
Jackie Caplan Wiggins, Vice President & COO Frieda's Inc., The Specialty Produce Company
"Dawn has a hands on approach to business. Her time in New Zealand and her 30 plus years of exposure to the world markets allow her to appreciate the complexity of marketing NZ apples. She quickly became a part of the Mr. Apple team. She has a true affinity for growers whilst understanding how to build international partnerships to create 'win, win' situations."
Andrew van Workum, General Manager of Mr. Apple NZ